THE CULTURE

Behind the Brand

About us

Caura was founded in 2018 by a team of auto enthusiasts and engineers with a simple mission: to make life easier for motorists. The inspiration came when holding a parking ticket in one hand, and a phone in the other. Roads are becoming increasingly digitised, and the only constant is that every vehicle carries a smartphone on every journey. The team saw this as an opportunity to help rebalance the roads in favour of the driver. In 2018-19, UK motorists paid nearly £500m in parking fines alone on top of £1.5b in revenue. We don’t think that’s fair, Caura addresses this by cutting out the confusion and allowing your phone to take care of everything.

Gone are the days of remembering different logins and a folder full of apps for your car. With Caura enter your details once and you’re free to drive with confidence that you’ll always make the right payments at the right times. Our launch product - Caura Drive - changes the game for motorists now, whilst at Caura Labs, we’re looking to change the status quo of the industry. We’re working with Imperial College London and the University of Oxford to develop patented technology that will shape how the roads of tomorrow operate.

Our Brand Values

We’re Driven

We disrupt, we innovate, we design for the future.

We’re Fearless

We are fearless in our approach, focussed on our mission and intent on challenging a broken model.

We’re Proactive

We are future focused, always listening to our users, looking to change, and to make every touchpoint better.

The Team

Ceo & Founder

Sai Lakshmi

Sai is no new-comer to launching businesses - he previously founded Echo - an app to manage NHS repeat prescriptions on your smartphone, which gave him extensive experience of working in regulated markets. Echo was eventually acquired by Lloyds Pharmacy. Sai’s life before startups wasn’t far from apps or cars either. He was a Business Development Manager for iPhone, iPad and Beats at Apple’s European HQ and started his career at Bain & Company. Prior to this, Sai completed a Jaguar Land Rover sponsored DPhil (PhD) in Vehicle Crash Dynamics at the University of Oxford, after studying Engineering at Imperial College London.
Director

Shaun Foce

Shaun has spent 20 years building complex, global software systems across many industries including financial services, insurance, telematics, global asset-tracking and retail. Along with his team, he has built Caura from the ground up to be an internationally scalable product across iOS and Android. Shaun’s also a coffee connoisseur, importing beans from around the world and taking a stand against instant coffee one cup at a time.
Chief of Staff & Finance Director

Bhavin Kotecha

Previously Bhavin worked at PUBLIC - the leading European GovTech venture firm, where he led their proprietary build team and supported the business through its growth from 8 to 20 employees. Bhavin spent 6 years at PwC where he completed his ACA, spent time on secondment to BMW Financial Services, and latterly worked in the M&A strategy team completing commercial due diligence assignments for private equity.
Non-Executive Director

Tobias Astor

Toby is currently Vice President at salesforce.com. Toby brings a deep knowledge of the auto OEM industry having spent six years in Strategy and Commercial Director roles at Jaguar Land Rover. Prior to JLR, Toby, worked at Odey Asset Management and also survived a couple of years in M&A at Goldman Sachs. In his spare time, he’s built an immaculate AC Cobra replica from scratch and spent a year of his youth as a pit crew apprentice for the M&Ms NASCAR team - yes he is the coolest member of the team.
Non-Executive Director

David Tovar

David has been a top-ranked Director in equity research in the European consumer space and has previously received recognition from the Financial Times whilst working for Merrill Lynch for his analysis on businesses. Over the past 18 months, David has focussed his attention on advisory and portfolio work across the consumer facing start-up space and has advised a number of extremely-fast growing businesses in FinTech and InsureTech.

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